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Every developed nation has its share of unusual and inexplicable consumer crazes. Here we have experienced wave upon wave of them, including such items as the hula hoop, the slinky and the pet rock. Despite generation after generation of independent thinkers and rebels, we still have those periods when we all behave more like a flock of sheep than loners. Occasionally these unusual items become crazes in more than one country, and the fascination with rare Japanese Pokemon cards is a great example.

The most popular promotion in years is coming this summer. In mid-July, 2010, there will be a new rare set of Japanese Pokemon cards coming out. This set is causing quite a stir in the Pokemon community. There are 5 new shiny (alternate color) rare Pokemon promo cards coming out.

Have you ever thought about Japanese Pokemon figures as a collection? For those who have never heard of Pokemon, Satoshi Tajiri created it in 1996 as a video game. Currently, it is the second most lucrative media franchise based on a video game and owned by Nintendo.